Future-Proofing Leaders: How Australian Business Schools Adapt to Industry Trends
The business world constantly evolves alongside technological advancements. Ever-more sophisticated technology empowers businesses to perform at their peak and maximize profits. However, a critical challenge exists: a shortage of human resources with expertise in these fields. To address this gap, Australian business schools are taking proactive steps.
Australian business schools are developing new curriculum materials and even establishing entirely new majors or programs. This equips their students with the latest, up-to-date knowledge and skills they need to succeed in the ever-changing business landscape.
Here are some examples of how Australian universities are preparing their students for the future:
RMIT University Australia
RMIT University Australia has created a new Bachelor of Business with a major in Blockchain Enabled Business. This major equips students with in-depth knowledge of blockchain technology and its applications across various sectors. The curriculum covers subjects like Blockchain for Business, The Blockchain Economy, Financial Instruments and Technologies+, and more. This truly multidisciplinary applied major prepares graduates to work in a global and international context across a variety of roles and sectors.
University of Melbourne
The University of Melbourne offers a Master of Digital Marketing and a Graduate Certificate in Digital Marketing. These programs equip graduates with the skills needed to thrive in the rapidly evolving digital marketing field. Through a curriculum rich in advanced subjects like Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing, students learn how to create viral content, identify key digital metrics, design the digital customer experience, and leverage best practices from the industry's thought leaders.
University of New South Wales Sydney
UNSW is at the forefront of integrating artificial intelligence (AI) into its business programs. The UNSW AI Lab focuses on incorporating AI into core business strategies to enhance market performance, decision-making, and operational effectiveness. Their goal is to leverage AI to achieve increased revenue, customer satisfaction, and competitive advantage. This is achieved by integrating AI into strategic planning and company culture, with success measured by its tangible impact on customer satisfaction and financial results.
